Privacy Policy
Privacy Policy
1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the Responsible Party" section of this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This may, for example, be data you enter in a contact form.
Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily involves technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.
What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time with any questions about this or other issues relating to data protection.
Analysis tools and third-party tools
When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy policy.
2. Hosting and Content Delivery Networks (CDN)
We host the content of our website with the following provider:
Shopify
The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).
Shopify is a website building and hosting tool. When you visit our website, Shopify collects your IP address, as well as information about the device you're using and your browser. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, as well as compiles user statistics. When you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment details, and other data related to the purchase (e.g., phone number, amount of sales, etc.). Shopify stores cookies in your browser for analytics purposes.
For details, please see Shopify’s privacy policy: https://www.shopify.de/legal/datenschutz .
The use of Shopify is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which guarantees that the personal data of our website visitors will only be processed in accordance with our instructions and in compliance with the GDPR.
Cloudflare
We use the service "Cloudflare." The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").
Cloudflare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed through Cloudflare's network. This enables Cloudflare to analyze the traffic between your browser and our website and act as a filter between our servers and potentially malicious traffic from the internet. Cloudflare may also use cookies or other technologies to recognize internet users, but these are used solely for the purpose described here.
The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 (1) (f) GDPR).
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.cloudflare.com/privacypolicy/ .
For more information about Cloudflare's security and privacy practices, please visit: https://www.cloudflare.com/privacypolicy/ .
The company is certified according to the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnZKAA0&status=Active .
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which guarantees that the personal data of our website visitors will only be processed in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose.
We would like to point out that data transmission over the Internet (e.g., when communicating via email) may be subject to security gaps. Complete protection of data from access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is:
Nova Innovate GmbH
Salvadore-Hugo Garth
housedoll®
Eresburgstraße 24-29
12103 Berlin
Phone: +49 30 220 13 558
Email: info@housedoll.de
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Storage period
Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will occur once these reasons no longer apply.
General information on the legal basis for data processing on this website
If you have consented to data processing, we will process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR if special categories of data are processed pursuant to Art. 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing will also be carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or to access information on your device (e.g. via device fingerprinting), data processing will also be carried out on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required to fulfil the contract or to carry out pre-contractual measures, we will process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, if your data is required to fulfil a legal obligation, we will process it on the basis of Art. 6 (1) (c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.
Recipients of personal data
As part of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary to fulfill a contract, if we are legally obliged to do so (e.g., passing on data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6 (1) (f) GDPR, or if another legal basis permits the data transfer. When using contract processors, we only pass on our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected.
Right to object to data collection in special cases and to direct marketing (Article 21 GDPR)
If data processing is based on Article 6 (1) (e) or (f) of the GDPR, you have the right to object to the processing of your personal data at any time for reasons related to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR).
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Art. 21 (2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. This right of complaint is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.
Information, correction and deletion
Within the scope of applicable law, you have the right at any time to obtain free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as the right to have this data corrected or deleted. You can contact us at any time with any questions about this or other issues relating to personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing exists in the following cases:
- If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. You have the right to request that the processing of your personal data be restricted while we verify your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deleted.
- If you have lodged an objection pursuant to Art. 21 (1) GDPR, your interests must be weighed against ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data may – with the exception of its storage – only be processed with your consent or for the establishment, exercise or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of your browser changes from "http://" to "https://" and by the lock symbol in your browser's address bar.
If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.
Encrypted payment transactions on this website
If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g. account number for direct debit authorization), these details will be required for payment processing.
Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address bar changing from "http://" to "https://" and by the lock symbol in your browser's address bar.
With encrypted communication, your payment data that you send to us cannot be read by third parties.
Objection to advertising emails
The use of contact data published in accordance with the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example, through spam emails.
4. Data collection on this website
Cookies
Our website uses so-called "cookies." Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g., cookies for processing payment services).
Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or displaying videos). Other cookies can be used to evaluate user behavior or for advertising purposes.
Cookies that are required to carry out electronic communication, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing will take place exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG); this consent can be revoked at any time.
You can configure your browser to inform you about the use of cookies and to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or in general, and to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
You can find out which cookies and services are used on this website in this privacy policy.
Consent with Usercentrics
This website uses Usercentrics' consent technology to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this consent in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter "Usercentrics").
When you enter our website, the following personal data is transferred to Usercentrics:
- Your consent(s) or the revocation of your consent(s)
- Your IP address
- Information about your browser
- Information about your device
- Time of your visit to the website
- Geolocation
Furthermore, Usercentrics stores a cookie in your browser to assign the consent you have granted or revoked to you. The data collected in this way will be stored until you request its deletion, delete the Usercentrics cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected.
The Usercentrics banner on this website was configured with the help of eRecht24. You can recognize this by the eRecht24 logo appearing in the banner. To display the eRecht24 logo in the banner, a connection is established to the eRecht24 image server. This also transmits the IP address, which is only stored in anonymized form in the server logs. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.
Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 (1) (c) GDPR.
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which guarantees that the personal data of our website visitors will only be processed in accordance with our instructions and in compliance with the GDPR.
Server log files
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes:
- Browser type and version
- operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data will not be merged with other data sources.
This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.
Contact form
If you send us inquiries via the contact form, your information from the form, including the contact details you provided there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent.
This data is processed on the basis of Art. 6 (1) (b) GDPR, provided your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, retention periods—remain unaffected.
Inquiry by email, telephone or fax
If you contact us by email, phone, or fax, your inquiry, including all personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent.
This data is processed on the basis of Art. 6 (1) (b) GDPR, provided your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested; consent can be revoked at any time.
The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, statutory retention periods—remain unaffected.
Use of chatbots
We use chatbots to communicate with you. Chatbots are capable of responding to your questions and other inputs without human assistance. To do so, the chatbots analyze your inputs as well as other data to provide appropriate answers (e.g., names, email addresses, and other contact information, customer numbers and other identifiers, orders, and chat histories). Furthermore, the chatbot may collect your IP address, log files, location information, and other metadata. This data is stored on the chatbot provider's servers.
User profiles can be created based on the collected data. Furthermore, the data can be used to display interest-based advertising, provided the other legal requirements (in particular, consent) are met. For this purpose, the chatbots can be linked to analysis and advertising tools.
The collected data can also be used to improve our chatbots and their response behavior (machine learning).
The data you enter during communication will remain with us or the chatbot operator until you request deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, retention periods—remain unaffected.
The legal basis for the use of chatbots is Art. 6 (1) (b) GDPR, provided the chatbot is used to initiate a contract or as part of the contract fulfillment. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, provided the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time. In all other cases, use is based on our legitimate interest in the most effective customer communication possible (Art. 6 (1) (f) GDPR).
Registration with Facebook Connect
Instead of registering directly on this website, you can register using Facebook Connect. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.
If you choose to register with Facebook Connect and click the "Login with Facebook"/"Connect with Facebook" button, you will be automatically redirected to the Facebook platform. There you can log in using your user data. This will link your Facebook profile to this website or our services. This link gives us access to the data stored on Facebook. This primarily includes:
- Facebook name
- Facebook profile and cover photo
- Facebook cover photo
- email address stored on Facebook
- Facebook ID
- Facebook friends lists
- Facebook Likes
- Birthday
- Gender
- country
- Language
This data is used to set up, provide and personalize your account.
Registration with Facebook Connect and the associated data processing operations are based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time with future effect.
To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a data protection-compliant manner. Facebook is responsible for the data security of Facebook products. You can assert your data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward these to Facebook.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://de-de.facebook.com/help/566994660333381 , and https://www.facebook.com/policy.php .
For more information, please see the Facebook Terms of Service and the Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/ .
The company is certified according to the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active .
5. Social media
This website incorporates elements of the social network Facebook. This service is provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.
An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE .
When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook therefore receives the information that you have visited this website using your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how it is used by Facebook. For more information, see Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation .
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.
To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a data protection-compliant manner. Facebook is responsible for the data security of Facebook products. You can assert your data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward these to Facebook.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://de-de.facebook.com/help/566994660333381 , and https://www.facebook.com/policy.php .
The company is certified according to the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active .
This website incorporates features of the Instagram service. These features are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thus receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the transmitted data or how it is used by Instagram.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.
To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert the rights of those affected (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://privacycenter.instagram.com/policy/ , and https://de-de.facebook.com/help/566994660333381 .
For more information, please see Instagram’s privacy policy: https://privacycenter.instagram.com/policy/ .
The company is certified according to the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active .
6. Analysis tools and advertising
Google Tag Manager
We use Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, stores cookies, or perform independent analyses. It is used solely to manage and display the tools integrated through it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.
Google Tag Manager is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
Google Analytics
This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables website operators to analyze the behavior of website visitors. This provides the website operator with various usage data, such as page views, length of visit, operating systems used, and user origin. This data is assigned to the user's respective device. It is not assigned to a user ID.
Furthermore, Google Analytics allows us to record your mouse and scroll movements, clicks, and more. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and employs machine learning technologies for data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about your use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
IP anonymization
Google Analytics IP anonymization is activated. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de .
For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .
Google Signals
We use Google Signals. When you visit our website, Google Analytics records, among other things, your location, search history, YouTube history, and demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signal. If you have a Google Account, the visitor data from Google Signal is linked to your Google Account and used for personalized advertising messages. The data is also used to create anonymized statistics on our users' behavior.
Order processing
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics E-Commerce Measurement
This website uses the "E-Commerce Measurement" feature of Google Analytics. E-Commerce Measurement allows the website operator to analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product is collected. Google may aggregate this data under a transaction ID that is assigned to the respective user or their device.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). We, as website operators, can evaluate this data quantitatively, for example, by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/ .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
Google Ads Remarketing
This website uses Google Ads Remarketing, a service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then display interest-based advertising in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device features. This allows interest-based, personalized advertising messages tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) to also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can opt out of personalized advertising at the following link: https://adssettings.google.com/anonymous?hl=de .
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.
Further information and the data protection regulations can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
Target group formation with customer matching
To build target groups, we use, among other things, customer matching from Google Ads Remarketing. This involves transferring certain customer data (e.g., email addresses) from our customer lists to Google. If the relevant customers are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, we and Google can determine whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked and how often, and which products were viewed or purchased most frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that could personally identify the user. Google itself uses cookies or similar recognition technologies for identification.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. This consent can be revoked at any time.
For more information about Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
7. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected or is collected only on a voluntary basis. We use this data exclusively to send the requested information and do not share it with third parties.
The data entered into the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent to the storage of your data, your email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter. The data will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or if the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6 (1) (f) GDPR.
Data stored by us for other purposes remains unaffected.
After you unsubscribe from the newsletter mailing list, your email address may be stored on a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist will be used solely for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage on the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest.
8. Plugins and tools
YouTube with enhanced privacy
This website embeds videos from the YouTube website. The website is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit one of these websites that integrate YouTube, a connection to YouTube's servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize your browsing experience on YouTube. Ads displayed in enhanced privacy mode are also not personalized. Enhanced privacy mode does not set cookies. Instead, so-called local storage elements are stored in the user's browser. These, similar to cookies, contain personal data and can be used for recognition. Details on enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780 .
After activating a YouTube video, further data processing operations may be triggered over which we have no influence.
YouTube is used in the interest of providing an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
For more information about data protection at YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
Google Fonts (local hosting)
This site uses Google Fonts, provided by Google, to ensure consistent font display. Google Fonts are installed locally. There is no connection to Google servers.
Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de .
Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
reCAPTCHA is designed to verify whether the data entered on this website (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.
The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and spam. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de .
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
Cloudflare Turnstile
We use Cloudflare Turnstile (hereinafter "Turnstile") on this website. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").
Turnstile is designed to verify whether data entered on this website (e.g., in a contact form) is entered by a human or an automated program. To do this, Turnstile analyzes the behavior of website visitors based on various characteristics.
This analysis begins automatically as soon as the website visitor enters a website with Turnstile enabled. For the analysis, Turnstile evaluates various information (e.g., IP address, time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Cloudflare.
The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and spam. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data processing is based on standard contractual clauses, which you can find here: https://www.cloudflare.com/cloudflare-customer-scc/ .
For more information about Cloudflare Turnstile, please see the privacy policy at https://www.cloudflare.com/cloudflare-customer-dpa/ .
The company is certified according to the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnZKAA0&status=Active .
9. eCommerce and payment providers
Processing of customer and contract data
We collect, process, and use personal customer and contract data to establish, define, and modify our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6 (1) (b) GDPR.
The collected customer data will be deleted after completion of the order or termination of the business relationship and expiration of any applicable statutory retention periods. Statutory retention periods remain unaffected.
Data transfer upon conclusion of contract for online shops, retailers and shipping of goods
When you order goods from us, we will pass your personal data on to the transport company entrusted with the delivery and to the payment service provider commissioned with processing the payment. Only the data required by the respective service provider to fulfill their task will be disclosed. The legal basis for this is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or to take pre-contractual measures. If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we will pass on your email address to the transport company entrusted with the delivery so that they can inform you by email about the shipping status of your order. You can revoke your consent at any time.
Payment services
We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) and in the interest of ensuring the payment process is as smooth, convenient, and secure as possible (Art. 6 (1) (f) GDPR). If your consent is requested for certain actions, Art. 6 (1) (a) GDPR forms the legal basis for data processing; consent can be revoked at any time for the future.
We use the following payment services/payment service providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full .
For details, please see PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
Apple Pay
The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/ .
Klarna
The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf .
You can find details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/ .
Instant bank transfer
The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Sofortüberweisung" process, we receive a payment confirmation from Sofort GmbH in real time and can begin fulfilling our obligations immediately. If you have chosen the "Sofortüberweisung" payment method, you transmit your PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you provide. They then immediately send us a transaction confirmation. After logging in, your transactions, the overdraft facility credit limit, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment details you entered and your personal data are also transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to clearly establish your identity and prevent fraudulent attempts. Details on paying with Sofortüberweisung can be found at the following link: https://www.klarna.com/sofort/ .
Shopify Payment
The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify Payment”).
For details, please see Shopify Payment’s privacy policy: https://www.shopify.de/legal/datenschutz .
Mastercard
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).
Mastercard may transfer data to its parent company in the USA. Data transfers to the USA are based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf .
VISA
The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).
The United Kingdom is considered a third country with secure data protection laws. This means that the United Kingdom has a level of data protection equivalent to that in the European Union.
VISA may transfer data to its parent company in the USA. Data transfers to the USA are based on the EU Commission's standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html .
For further information, please see VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html .
To download or print our privacy policy, please use the respective browser function.